FAQ

Frequently asked questions

Module 1

Session 1: Introduction and fundraising


  • Welcome and introduction
  • Get to know each other
  • Great moments in fundraising history




Session 2: Trend analysis


  • Understand and analyse mega trends
  • Your key insights




Session 3: Creating values


  • The golden circle
  • Money – Values - Capacity




Session 4: Funding types and mix


  • Introduction into funding types
  • Your organisation’s funding mix
  • SWOT




Session 5: Donor mapping


  • Map and create a donor matrix
  • Donor funnel





Module 2

Session 6: Donors' benefits


  • Creating empathy
  • Value proposition canvas




Session 7: Tell your brand story


  • What is brand awareness
  • Become a champion in storytelling




Session 8: Outreach and marketing tools


  • Develop your outreach strategy
  • Get the best out of digital tools




Session 9: Proposal writing


  • Theory of change/ Log-frame
  • Indicators
  • Understand a call for proposal




Session 10 : Fundraising canvas


  • Develop a synopsis of your fundraising strategy
  • Presentation and feedforward




Session 11 : The finale


  • Self-reflection: I as a fundraiser
  • My action plan
  • Closing